FINNSTARZ is a family business that we devised when we became parents to our gorgeous son Finn. It was during my pregnancy that we began to take special care of what products we used in our home, what foods we ate, and what fabrics we wore and how we cared for them. We became ‘label readers’ and found that many of the items we used as common place staples contained harmful ingredients and toxins that we would never use if we knew the truth behind them. With Finn the initiator of the positive changes in our lives, it seemed to follow on that our business should be named after him, and based on organic and fair-trade clothing, shoes and other items that we have found useful and have enriched our lives as parents. Donna and Jon